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London's Precious Metals Broker
London’s Precious
Metals Partner.
An authority on the world’s
oldest obsession
Find out more
View gold products online
Discover our
products.
Wealth preservation you
can hold in your hands
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London vaults
Protect your
investment.
Vaulted, Secured, Insured,
Discreet and Accessible
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Global Reach
Boutique Service
Company Update -
Enhancing Integration
Among the Degussa Group
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Buy Gold Online

Online shop

If you are looking to buy or sell gold bullion in the UK, visit our online store. We have a large range of bullion bars & coins available at competitive prices. Sharps Pixley is one of the best places to buy gold bullion in the UK.

Buy Bullion Online

Precious metals investment services

Investment Services

Sharps Pixley is London’s preferred gold dealer and precious metal partner for private clients and family offices from all over the world. We understand that every client is different, which is why we work with you to create a bespoke investment proposal and investment strategy. 

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History & Integrity

Outstanding Execution & Global Reach.

Sharps Pixley, originally founded as William Sharp in 1778, is an independent full-service precious metal brokerage. 

Founded on traditional values of service, discretion, integrity and respect, we are dedicated to providing a high quality service to a global client base of private clients, family offices, institutional investors, trusts, SIPPs and SSASs.

Our interest is to make precious metals accessible in the West End of London with our flagship showroom.

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Sharps Pixley Gold Shop London

1778

Partnered with Confidence

As a wholly owned subsidiary of Degussa, Europe's leading independent precious metals group, we provide our clients with institutional scale, service and support delivered in a uniquely personal way.

Degussa Logo  LBMA Logo

Safe Deposit Boxes

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Vaulting

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Pensions

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Market leading prices

Sell Your Gold Bullion to Us

You can sell gold and silver bullion to us over the counter at our retail store in London or you can complete the process over the phone with us in minutes. Our experienced team make the selling process smooth and efficient and we offer the highest buyback prices in the market. Payment can be made by bank transfer, or in cash if selling in person.

Sell gold    Sell silver    Find out more

St James Street London

Newsroom

Market Commentary

Our regular market reports provide commentary and outlook on the issues that matter for bullion investors.

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Live Prices

Our newsroom is currently under construction and will be available soon.

Interactive Charting

Our newsroom is currently under construction and will be available soon.

Latest Market Comment

Gold continuing to set fresh record highs, seemingly oblivious to the growing headwinds

05 November 2024Gold pushing ahead in uncharted waters strong momentum means it is managing to ignore current headwinds

Sharps Pixley - Company Update

22 October 2024As a proud member of the Degussa Group, Europe’s leading precious metals company, Sharps Pixley is continually enhancing its offerings and capabilities. At Sharps Pixley, we’re more than just a precious metals dealer—we’re part of a family that values tradition, quality, and trust.

Silver prices set 12-year highs in September, but lacked follow-through buying

09 October 2024Gold prices had a stellar performance in September, climbing from one record high to another.

Buy Gold Online from Sharps Pixley

We pride ourselves in offering the highest level of service to clients looking to buy gold, or access our range of gold investment services. Sharps Pixley is London's trusted supplier of gold bullion, silver bullion, gifts, and gold and silver coins. Built on a reputation of trust and integrity, Sharps Pixley has become one of the UK's most reliable gold bullion stores.

If you're looking to buy gold in London, visit our flagship store on St James' Street. Or alternatively, visit the Sharps Pixley website, where you can check live gold prices, place orders, and find out more information about our safe deposit boxes, vaulting and investment services.

Storing your assets through Sharps Pixley’s Vaulting and Safe Deposit Box services ensure you benefit from VAT free silver purchases, and receive the highest level of protection for your investment with comprehensive insurance cover.

For ultimate flexibility with your investments, we are now able to transact with cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ripple (XRP), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX) and Binance USD (BUSD) for all precious metals.

As part of the Degussa Group, recognised as one of Europe’s leading sellers of physical bullion, our sole aim is to provide retail customers and institutional investors with convenient access to physical precious metals and total price transparency.