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London's Precious Metals Broker
London’s Precious
Metals Partner.
An authority on the world’s
oldest obsession
View gold products online
Discover our
Wealth preservation you
can hold in your hands
London vaults
Protect your
Vaulted, Secured, Insured,
Discreet and Accessible

Buy Gold Online

Online shop

If you are looking to buy or sell gold bullion in the UK, visit our online store. We have a large range of bullion bars & coins available at competitive prices. Sharps Pixley is one of the best places to buy gold bullion in the UK.

Buy Bullion Online

Precious metals investment services

Investment Services

Sharps Pixley is London’s preferred gold dealer and precious metal partner for private clients and family offices from all over the world. We understand that every client is different, which is why we work with you to create a bespoke investment proposal and investment strategy. 

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History & Integrity

Outstanding Execution & Global Reach.

Sharps Pixley, originally founded as William Sharp in 1778, is an independent full-service precious metal brokerage. 

Founded on traditional values of service, discretion, integrity and respect, we are dedicated to providing a high quality service to a global client base of private clients, family offices, institutional investors, trusts, SIPPs and SSASs.

Our interest is to make precious metals accessible in the West End of London with our flagship showroom.


Partnered with Confidence

As a wholly subsidiary of Degussa, Europe's leading independent precious metals group, we provide our clients with institutional scale, service and support delivered in a uniquely personal way.

Degussa Logo  LBMA Logo

Safe Deposit Boxes

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Market leading prices

Sell Your Gold Bullion to Us

You can sell gold and silver bullion to us over the counter at our retail store in London or you can complete the process over the phone with us in minutes. Our experienced team make the selling process smooth and efficient and we offer the highest buyback prices in the market. Payment can be made by bank transfer, or in cash if selling in person.

St James Street London


Market Commentary

Our regular market reports provide commentary and outlook on the issues that matter for bullion investors.

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Live Prices

Our newsroom is currently under construction and will be available soon.

Interactive Charting

Our newsroom is currently under construction and will be available soon.

Latest Market Comment

Gold pulled back to consolidate, but prices hold up well.

10 July 2024It would seem markets are waiting for the US Federal Reserve to make its move on interest rates

How Could the UK Election Affect the Gold Price?

02 July 2024The UK election has the potential to set in motion significant change. “On its knees” or “flat on its face,” we all agree that the country is in poor shape when assessing public services and drastically needs investment.

Silver prices have started to play catch-up with gold

04 June 2024Gold prices set fresh highs, before once again consolidating. The timing of the first US interest rate cut seems to be driving prices

Buy Gold Online from Sharps Pixley

We pride ourselves in offering the highest level of service to clients looking to buy gold, or access our range of gold investment services. Sharps Pixley is London's trusted supplier of gold bullion, silver bullion, gifts, and gold and silver coins. Built on a reputation of trust and integrity, Sharps Pixley has become one of the UK's most reliable gold bullion stores.

If you're looking to buy gold in London, visit our flagship store on St James' Street. Or alternatively, visit the Sharps Pixley website, where you can check live gold prices, place orders, and find out more information about our safe deposit boxes, vaulting and investment services.

Storing your assets through Sharps Pixley’s Vaulting and Safe Deposit Box services ensure you benefit from VAT free silver purchases, and receive the highest level of protection for your investment with comprehensive insurance cover.

For ultimate flexibility with your investments, we are now able to transact with cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ripple (XRP), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX) and Binance USD (BUSD) for all precious metals.

As part of the Degussa Group, recognised as one of Europe’s leading sellers of physical bullion, our sole aim is to provide retail customers and institutional investors with convenient access to physical precious metals and total price transparency.