Your basket will timeout in Checkout
Time remaining:

London's Precious
Metal Partner

A boutique Precious Metal
Partner With Global Reach.

Find out more

Our legacy is
protecting yours.

Secure, insured and discreet
Safe Deposit Box Storage

Find out more

Limited time offer!

Silver Coins

2021 1oz Britannia
Silver Coin

Now only £

Buy    View

Best Seller

2021 1oz Britannia
Gold Coin


Buy    View

Buy Gold with

The following cryptocurrencies
are all supported:

Gold Cryptocurrencies

Find out more


Buy Gold Online

Online shop

If you are looking to buy or sell gold bullion in the UK, visit our online store. We have a large range of bullion bars & coins available at competitive prices. Sharps Pixley is one of the best places to buy gold bullion in the UK.

Buy Bullion Online

Precious metals investment services

Investment Services

Sharps Pixley is London’s preferred gold dealer and precious metal partner for private clients and family offices from all over the world. We understand that every client is different, which is why we work with you to create a bespoke investment proposal and investment strategy. 

Find out more

History & Integrity

Outstanding Execution & Global Reach.

Sharps Pixley, originally founded as William Sharp in 1778, is an independent full-service precious metal brokerage. 

Founded on traditional values of service, discretion, integrity and respect, we are dedicated to providing a high quality service to a global client base of private clients, family offices, institutional investors, trusts, SIPPs and SSASs.

Our interest is to make precious metals accessible in the West End of London with our flagship showroom.


Partnered with Confidence

As a wholly subsidiary of Degussa, Europe's leading independent precious metals group, we provide our clients with institutional scale, service and support delivered in a uniquely personal way.

Degussa Logo  LBMA Logo

Safe Deposit Boxes

Find out more


Find out more


Find out more

Market leading prices

Sell Your Gold Bullion to Us

You can sell gold and silver bullion to us over the counter at our retail store in London or you can complete the process over the phone with us in minutes. Our experienced team make the selling process smooth and efficient and we offer the highest buyback prices in the market. Payment can be made by bank transfer, or in cash if selling in person.

St James Street London


Market Commentary

Our regular market reports provide commentary and outlook on the issues that matter for bullion investors.

Read more

Live Prices

Our newsroom is currently under construction and will be available soon.

Interactive Charting

Our newsroom is currently under construction and will be available soon.

Latest Market Comment

LAWRIE WILLIAMS: Gold can’t hold $1,800 level – yet

16 September 2021After rising up through what might have seemed to be the key $1,800 level on Tuesday, Wednesday and Thursday saw it brought down again. We suspect it will remain range bound at least until next week's FOMC meeting, the outcome of which may give it some direction depending on the timing im plied on tapering and possible interest rate rises.

LAWRIE WILLIAMS: Gold still unable to settle above $1,800

13 September 2021Try as it may, the gold price so far has been unable to establish any kind of significant breakthrough upwards thhrough $1,800. Any breaches thereof have been rapidly reversed. We suspect this situation cannot continue for too long. $2,000 gold may still be out of reach this year, but such a level is unlikely to stay out of reach. Perhaps 2022 will see the breakthrough.

LAWRIE WILLIAMS: Asian gold demand picking up sharply again

11 September 2021Latest gold withderawal figures out of the Shanghai Gold Exchange suggest current gold demand in China may be running at levels well in excess of that for the past couple of years. Taken together with reported high July gold import levels from India, the indication is that the big Asian gold demand drivers are back in the driving seat.

Buy Gold Online from Sharps Pixley

We pride ourselves in offering the highest level of service to clients looking to buy gold, or access our range of gold investment services. Sharps Pixley is London's trusted supplier of gold bullion, silver bullion, gifts, and gold and silver coins. Built on a reputation of trust and integrity, Sharps Pixley has become one of the UK's most reliable gold bullion stores.

If you're looking to buy gold in London, visit our flagship store on St James' Street. Or alternatively, visit the Sharps Pixley website, where you can check live gold prices, place orders, and find out more information about our safe deposit boxes, vaulting and investment services.

Storing your assets through Sharps Pixley’s Vaulting and Safe Deposit Box services ensure you benefit from VAT free silver purchases, and receive the highest level of protection for your investment with comprehensive insurance cover.

For ultimate flexibility with your investments, we are now able to transact with cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ripple (XRP), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX) and Binance USD (BUSD) for all precious metals.

As part of the Degussa Group, recognised as one of Europe’s leading sellers of physical bullion, our sole aim is to provide retail customers and institutional investors with convenient access to physical precious metals and total price transparency.

Send a message

Can we help?-

We are online Mon-Fri between 9am-5pm. Please leave a message and we'll get back to you.

Our showroom is also open Mon-Fri between 9am-5pm at 54 St James's Street, London, SW1A 1JT.

Contact us on +442078710532.

Many thanks for your time, we will be in touch where appropriate.