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London's Precious
Metal Partner

A boutique Precious Metal
Partner With Global Reach.

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Our legacy is
protecting yours.

Secure, insured and discreet
Safe Deposit Box Storage

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Best Seller

2021 1oz Britannia
Gold Coin


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The following cryptocurrencies
are all supported:

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Buy Gold Online

Online shop

If you are looking to buy or sell gold bullion in the UK, visit our online store. We have a large range of bullion bars & coins available at competitive prices. Sharps Pixley is one of the best places to buy gold bullion in the UK.

Buy Bullion Online

Precious metals investment services

Investment Services

Sharps Pixley is London’s preferred precious metal partner for private clients and family offices from all over the world. We understand that every client is different, which is why we work with you to create a bespoke investment proposal and investment strategy. 

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History & Integrity

Outstanding Execution & Global Reach.

Sharps Pixley, originally founded as William Sharp in 1778, is an independent full-service precious metal brokerage. 

Founded on traditional values of service, discretion, integrity and respect, we are dedicated to providing a high quality service to a global client base of private clients, family offices, institutional investors, trusts, SIPPs and SSASs.

Our interest is to make precious metals accessible in the West End of London with our flagship showroom.


Partnered with Confidence

As a wholly subsidiary of Degussa, Europe's leading independent precious metals group, we provide our clients with institutional scale, service and support delivered in a uniquely personal way.


Safe Deposit Boxes

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Market leading prices

Sell Your Gold Bullion to Us

You can sell gold and silver bullion to us over the counter at our retail store in London or you can complete the process over the phone with us in minutes. Our experienced team make the selling process smooth and efficient and we offer the highest buyback prices in the market. Payment can be made by bank transfer, or in cash if selling in person.

St James Street London


Market Commentary

Our regular market reports provide commentary and outlook on the issues that matter for bullion investors.

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Live Prices

Our newsroom is currently under construction and will be available soon.

Interactive Charting

Our newsroom is currently under construction and will be available soon.

Latest Market Comment

LAWRIE WILLIAMS: Gold over $1,800, silver over $27. Can price growth go on?

08 May 2021This past week has seen the gold price move up comfortably through the $1,800 psychological barrier, taking silver up through $27 with it. Can it now consolidate and then attack the $1,850 level?

LAWRIE WILLIAMS: Global gold demand – better and worse

01 May 2021The World Gold Council (WGC) has released its latest Q1 Gold Demand Trends report which indicates that Q1 gold demand this year was haigher than in Q4 last year, but comfortably below that of the same quarter a year ago.. There are positives and negatives to be gleaned from closer analysis of the WGC's findings.

LAWRIE WILLIAMS: Fed up with the Fed – No changes - yet

29 April 2021The latest FOMC meeting took place mid week and signified no change in the Fed's current ultstra-low interest rate and bond purchasing programmes. Precious metals breathed a sigh of relief and moved marginally higher

Buy Gold Online from Sharps Pixley

We pride ourselves in offering the highest level of service to clients looking to buy gold, or access our range of gold investment services. Sharps Pixley is London's trusted supplier of gold bullion, silver bullion, gifts, and gold and silver coins. Built on a reputation of trust and integrity, Sharps Pixley has become one of the UK's most reliable gold bullion stores.

If you're looking to buy gold in London, visit our flagship store on St James' Street. Or alternatively, visit the Sharps Pixley website, where you can check live gold prices, place orders, and find out more information about our safe deposit boxes, vaulting and investment services.

Storing your assets through Sharps Pixley’s Vaulting and Safe Deposit Box services ensure you benefit from VAT free silver purchases, and receive the highest level of protection for your investment with comprehensive insurance cover.

For ultimate flexibility with your investments, we are now able to transact with cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ripple (XRP), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX) and Binance USD (BUSD) for all precious metals.

As part of the Degussa Group, recognised as one of Europe’s leading sellers of physical bullion, our sole aim is to provide retail customers and institutional investors with convenient access to physical precious metals and total price transparency.

Send a message

Can we help?-

We are online Mon-Fri between 9am-5pm. Please leave a message and we'll get back to you.

Our showroom is also open Mon-Fri between 9am-5pm at 54 St James's Street, London, SW1A 1JT.

Contact us on +442078710532.

Many thanks for your time, we will be in touch where appropriate.