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London's Precious
Metal Partner

A boutique Precious Metal
Partner With Global Reach.

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Our legacy is
protecting yours.

Secure, insured and discreet
Safe Deposit Box Storage

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Best Seller

2021 1oz Britannia
Gold Coin


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Buy Gold Online

Online shop

If you are looking to buy or sell gold bullion in the UK, visit our online store. We have a large range of bullion bars & coins available at competitive prices. Sharps Pixley is one of the best places to buy gold bullion in the UK.

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Precious metals investment services

Investment Services

Sharps Pixley is London’s preferred precious metal partner for private clients and family offices from all over the world. We understand that every client is different, which is why we work with you to create a bespoke investment proposal and investment strategy. 

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History & Integrity

Outstanding Execution & Global Reach.

Sharps Pixley, originally founded as William Sharp in 1778, is an independent full-service precious metal brokerage. 

Founded on traditional values of service, discretion, integrity and respect, we are dedicated to providing a high quality service to a global client base of private clients, family offices, institutional investors, trusts, SIPPs and SSASs.

Our interest is to make precious metals accessible in the West End of London with our flagship showroom.


Partnered with Confidence

As a wholly subsidiary of Degussa, Europe's leading independent precious metals group, we provide our clients with institutional scale, service and support delivered in a uniquely personal way.

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Safe Deposit Boxes

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Market leading prices

Sell Your Gold Bullion to Us

You can sell gold and silver bullion to us over the counter at our retail store in London or you can complete the process over the phone with us in minutes. Our experienced team make the selling process smooth and efficient and we offer the highest buyback prices in the market. Payment can be made by bank transfer, or in cash if selling in person.

St James Street London


Market Commentary

Our regular market reports provide commentary and outlook on the issues that matter for bullion investors.

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Live Prices

Our newsroom is currently under construction and will be available soon.

Interactive Charting

Our newsroom is currently under construction and will be available soon.

Latest Market Comment

LAWRIE WILLIAMS: Fed policy unchanged but gold still plunges.  Markets over-reacting?

17 June 2021The FOMC meeting has ended and despite virtually no changes in the U.S. Fed's ultra low interest rate policy coupled with significant QE, all eyes seemed to be focused on inflation and the Fed's likely reaction to it, even though it is nort expecting to make any serious policy changes for another 2 years. Precious metals all plunged in what we see as a huge over-reaction by the markets.

LAWRIE WILLIAMS: Gold:  Pause, setback and waiting on the Fed

15 June 2021It looks like nervous gold and silver markets are now waiting on the outcome of the U.S. Fed's policy considerations following on from this week's FOMC meeting. We don't see the Fed implementing any changes as it will consider its current programme of ultra low interest rates, coupled with significant QE, as working out successfully. If it ain't broke don't fix it!

LAWRIE WILLIAMS: Chinese gold demand well up on 2020 but still below 2019

07 June 2021Latest gold withdrawal figures from the Shanghai Gold Exchange for May show that demand this year to date remains substantially stronger than in the first five months of the Covid-hit 2020, but they still remain well below equivalent data for 2019.

Buy Gold Online from Sharps Pixley

We pride ourselves in offering the highest level of service to clients looking to buy gold, or access our range of gold investment services. Sharps Pixley is London's trusted supplier of gold bullion, silver bullion, gifts, and gold and silver coins. Built on a reputation of trust and integrity, Sharps Pixley has become one of the UK's most reliable gold bullion stores.

If you're looking to buy gold in London, visit our flagship store on St James' Street. Or alternatively, visit the Sharps Pixley website, where you can check live gold prices, place orders, and find out more information about our safe deposit boxes, vaulting and investment services.

Storing your assets through Sharps Pixley’s Vaulting and Safe Deposit Box services ensure you benefit from VAT free silver purchases, and receive the highest level of protection for your investment with comprehensive insurance cover.

For ultimate flexibility with your investments, we are now able to transact with cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Ripple (XRP), USD Coin (USDC), Gemini Dollar (GUSD), Paxos Standard (PAX) and Binance USD (BUSD) for all precious metals.

As part of the Degussa Group, recognised as one of Europe’s leading sellers of physical bullion, our sole aim is to provide retail customers and institutional investors with convenient access to physical precious metals and total price transparency.

Send a message

Can we help?-

We are online Mon-Fri between 9am-5pm. Please leave a message and we'll get back to you.

Our showroom is also open Mon-Fri between 9am-5pm at 54 St James's Street, London, SW1A 1JT.

Contact us on +442078710532.

Many thanks for your time, we will be in touch where appropriate.