About Sharps Pixley

The Sharps Pixley name may date back to 1778, bearing the hallmark for old fashioned trust and discretion, but our outlook is entirely of today...

We’re setting out to simplify and demystify the gold market. To expand the reach of precious metals. To make them more comprehensible and create new ways that people can invest in them. That’s why we’ve chosen to bring it to the 'high street' – our showroom in St James's where you can browse, learn and buy.

It is no secret that Sharps Pixley and our parent Degussa are pioneering new ways of accessing and promoting these exciting markets... creating a 'new gold standard' if you like. The rationale for owning physical gold is arguably stronger than ever before.

The Sharps Pixley name goes back to 1778 and was originally founded through the merger of two London bullion businesses. Sharps Pixley was formerly a central player in the London gold and silver bullion broking community as an original gold fixing member and chairman of the silver fix.

The company name expired in 1995 but was revived in 2010 following the purchase of the company name and the trade mark from the former owner of the business, Deutsche Bank, thereby providing a link with the original firm.

Today the business is wholly-owned by one of the wealthiest families in Germany and sits within the DEGUSSA group of businesses, said to be one of the largest sellers of retail physical gold in Europe.


PHOTO (Clockwise From Left) - Alan Baker, Nigel Munt, Ernie Watkins, Linda, Chris Andrews, Roy Carson, Scott Craig, John Clark and John Coley - (Image courtesy of the LBMA)


Through its ownership by DEGUSSA, Sharps Pixley is able to leverage the capabilities of the group in such areas as holding a very extensive stock of bullion, providing a diverse product range, plus capabilities in the processing of scrap, a treasury team managing the price hedging, storage / vaulting and transportation, and of course expertise in sourcing (and verifying) quality stock. The business also combines innovative logistical and inventory management techniques at our Rodermark logistics centre and we can deliver products efficiently and securely at the lowest possible cost to UK investors.

In 2015 the group purchased a gold refinery in Germany and later also acquired bullion fabrication facilities, thereby providing the group with the flexibility to manufacture and refine a wide range of bullion products. Our gold bars are sourced from two of the leading Swiss gold refineries who are both accredited as “London Good Delivery” and our coins come directly from the leading Mints around the world. In total we have over 200 bullion products available to clients.

London remains, arguably, the global capital for gold trading and yet at a retail level gold remains surprisingly illusive to ordinary investors looking for tangible bullion investments (other than high margin branded jewellery) on both the High Street or even from the local banks. In 2015 Sharps Pixley puts physical gold back on the High Street with our flagship store opening in St James’s Street, just off Piccadilly. Here you can select your products and indeed store them with us in one of our new safe deposit box facilities.

In India gold is universally available at tight margins over the spot price and can be readily sold back at attractive prices – Sharps Pixley is similarly looking to introduce competitively priced, high quality bullion products to UK investors.

In addition to our leading-edge online web shop, Sharps Pixley also provides the leading information platform on precious metals with some of the fastest and most complete sources of market prices, news, research and analysis – allowing investors to draw on leading sources of market information before making their investments. Our website is often described as the fastest and most complete source of precious metals news, prices and analysis and this is underscored by claims that it is consistently the fastest growing bullion website of all. For more on this see here :

We look forward to seeing you at 54 St James’s Street to discuss your requirements.

Sharps Pixley